A Japanese High Street, Reimagined for India
Omotesando India brings the spirit of Tokyo's most celebrated lifestyle street — its craft, cafés, and culture — to a curated marketplace destination in India.
Ten words on the avenue
A creed in the shape of our name — read the gold letters down the left column, then the right.
Omotenashi
おもてなしTo host wholeheartedly, before you are asked.
Monozukuri
ものづくりTo make with devotion, never at scale alone.
Omoiyari
思いやりTo think first of the one who will receive.
Teinei
丁寧To honour every detail, seen or unseen.
En
縁To forge a quiet bond between giver and given.
Shun
旬To keep to the season, at its single best moment.
Aware
あはれTo find beauty in what is fleeting.
Noshi
熨斗To mark what is given as worth the giving.
Dōri
通りTo stay true to the avenue, and who belongs on it.
Omakase
お任せTo trust the maker's hand, entirely.
OMOTESANDŌ · 東京 → インド
Why Japan? Why India?
A rare alignment of culture, craft, and a market ready for something entirely new.
A market with growing demand for premium experiences
Global appreciation of Japanese craftsmanship
Rising urban lifestyle spending across India
First-mover advantage in the curated category
A curated international brand ecosystem
Vision for the Future
A phased journey — from first taste to a fully integrated lifestyle district.
- 菓子Phase 01
Chocolates & Specialty Retail
- 文具Phase 02
Premium Stationery & Lifestyle Products
- 珈琲Phase 03
Signature Café Experiences
- 食事Phase 04
Destination Restaurants
- 街Phase 05
Integrated Lifestyle District
Brand Philosophy
Japanese Craftsmanship
Attention to detail in everything we curate.
Thoughtful Design
Beauty through simplicity and function.
Community & Culture
Spaces where people connect and discover.
An Initiative by JetBrands
Omotesando India is an initiative by JetBrands — a global digital entertainment and technology company focused on building innovative consumer experiences that connect cultures and craft.
Two nations, one generation —
and a thousand ways to belong.
Bring your brand to the high street
We're inviting Japanese-inspired brands and retail partners to join Omotesando India.